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Microsoft MB-220T00 - Microsoft Dynamics 365 Marketing

  • Length 4 days
  • Version A
Course overview
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Why study this course

This four-day course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

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What you’ll learn

After completing this course, students will be able to:

  • Configure advanced settings

  • Manage marketing content, templates and integrations

  • Create and manage leads

  • Design and create marketing forms and pages

  • Create and manage segments

  • Set up and launch customer journeys

  • Create and manage events

  • Distribute and analyse surveys


Microsoft Dynamics 365 at DDLS

DDLS is your best choice for training and certification in any of Microsoft’s leading technologies and services. We’ve been delivering effective training across all Microsoft products for over 30 years, and are proud to be Australia’s First and largest Microsoft Gold Learning Solutions Partner. All DDLS Microsoft courses follow Microsoft Official Curriculum (MOC) and are led by Microsoft Certified Trainers. Join more than 5,000 students who attend our quality Microsoft courses every year.


Stay ahead of the technology curve

Don’t let your tech outpace the skills of your people

Quality instructors and content

Expert instructors with real world experience and the latest vendor- approved in-depth course content.

Partner-Preferred Supplier

Chosen and awarded by the world’s leading vendors as preferred training partner.

Ahead of the technology curve

No matter your chosen technologies or platforms, we can help you stay one step ahead.

Who is the course for?

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

We can also deliver and customise this training course for larger groups – saving your organisation time, money and resources. For more information, please contact us via email on ph.training@ddls.com.ph

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Course subjects

Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.

Lessons

  • Set up and manage Dynamics 365 Marketing

  • Configure marketing settings

  • Domain authentication, email best practices, and GDPR

  • Manage assets and content settings

Module 2: Manage customers in Dynamics 365 Marketing
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.

Lessons

  • Manage accounts and contacts

  • Create and manage leads

Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.

Lessons

  • Manage forms

  • Manage marketing pages

Module 4: Manage segments and subscription centers
This module will cover how to create different types of segments, how to build a subscription center, and how to configure double opt-in.

Lessons

  • Create and manage segments

  • Manage subscription centers and double opt-in

Module 5: Manage emails and journeys in Dynamics 365 Marketing
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.

Lessons

  • Create marketing emails

  • Create customer journeys

  • Manage content, event triggers and journeys in real-time marketing

  • Manage website visits, redirect URLs, and social postings

Module 6: Manage events
This module will review the customer journey creation process.

Lessons

  • Create an event

  • Create a webinar event

  • Promote and manage events

  • Advanced event management features

Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.

Lessons

  • Create a survey project

  • Create surveys with Dynamics 365 Customer Voice

  • Send Dynamics 365 Customer Voice surveys

Module 8: Analyse insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyse data related to your marketing initiatives.

Lessons

  • Evaluate marketing initiatives with analytics

  • Review the marketing calendar


Prerequisites

Before attending this course, students must have:

  • Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.


Terms & Conditions

The supply of this course by DDLS is governed by the booking terms and conditions. Please read the terms and conditions carefully before enrolling in this course, as enrolment in the course is conditional on acceptance of these terms and conditions.


Request Course Information

By submitting an enquiry, you agree to our privacy policy and receiving email and other forms of communication from us. You can opt-out at any time.